Garage Italia Customs and BMW i celebrate Memphis Design with a special edition to the range.

Garage Italia Customs and BMW i celebrate Memphis Design with a special edition to the range.

Garage Italia Customs and BMW i celebrate Memphis Design with a special edition to the range.

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Two new and unique cars have been presented today by BMW i and GarageItalia Customs to celebrate the Memphis Design Group.

With the exclusive BMW i MemphisStyle interior and exterior Design onthe BMW i3 and the BMW i8, Lapo Elkann’s creative hub payed hommage to thevisionary style of the artistic and cultural movement that revolutionised theworld of design in the 1980s.

Oblique, horizontal and vertical lines along with hypnotic patterns andvibrant colours are the main characteristics of the new liveries created byGarage Italia Customs. A succession of sharp surface contrasts that become pureexpression of rebellion and liberation from the rigid standards of traditionaldesign. What catches the eye is that every single element is perfectly alignedand the geometrical shapes flawlessly follow the curves of the bodywork of thetwo cars. The realisation was extremely meticulous and it required over fiveweeks of work. Before the various painting phases, different masking wasapplied to each car in order to create the patterns. There are as many as eightlayers of colour on the body which proves the complexity of the entire process.

The MemphisStyle Edition BMW i3 and BMW i8 are unique pieces. GarageItalia Customs offers the Design to BMW i customers upon request. After thePremiere of the special edition at Salone del Mobile in Milan, the BMW i8MemphisStyle will be exhibited at Frieze New York 2017.